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Intake Pipeline
Estate Planning
Heirlo-drafted wills, trusts, and planning packages — reviewed and approved by you.
| Client Name | Plan Type | Status | Attorney | Last Updated |
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No estate plans yet
Create your first estate plan to start using Heirlo-assisted drafting for wills, trusts, and planning packages.
New Estate Plan
Estate Plan
Heirlo is preparing the next step.
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Estate
Stage 1: Investigation
Pre-filing information gathering. No court action. Heirlo flags missing items before the case can advance to Stage 2.
| ✓ | Task | Status / Notes |
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Heirlo is preparing the next step for this estate.
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Document checklist
—Key dates & deadlines
—Related parties
—Checklist Workstation
MatterCalendar & Tasks
Estates
Client-focused estate list with workflow status and Heirlo guidance.
| ESTATE NAME ↕ | CLIENT NAME ↕ | CURRENT STEP ↕ | NEXT ACTION | CREDITOR COUNTDOWN | UPDATED ↕ |
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Wills & Trusts
Drafting workspace for testamentary plans, trust packages, and attorney review.
Wills & Trusts is a premium workspace
Upgrade to Pro or Enterprise to create estate planning packages, track drafting status, and manage execution workflows.
| Client Name | Plan Type | Current Step | Next Action | Attorney | Updated |
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Contacts
Activities
Firm-wide activity feed with filters and context.
Billing
Track drafts, approvals, and collections in one workspace.
Online payments
Track incoming payments, links, and refunds.
Accounts
Manage firm bank accounts and sync connections.
Documents
Manage firm files, templates, and uploads.
Marketing Hub
Marketing & Attribution
Monitor digital channels and attribute incoming leads to maximize ROI.
Ad & Analytics Integrations
Connect your analytics and advertising API accounts to sync campaigns and enable automated attribution.
Google LSA
Local Services AdsSync leads, retrieve call recording playbacks, and link callers directly to CRM prospects.
Google Ads
PPC CampaignsImport paid search budget pacing, click-to-call extensions, and conversion ROI.
Google Analytics
Conversion FlowTrack landing page visitor hits, digital intake submissions, and custom events.
Search Console
SEO RankingsIngest organic keyword impressions, search position click CTRs, and site indexes.
Facebook Ads
Social Ad LeadsSync leads directly from Facebook instant lead generation forms into your intake queue.
Instagram Ads
Visual Media AdsTrack metrics and conversions for Instagram Story ads, Reels, and interactive DMs.
LinkedIn Ads
B2B Referral LeadsPull professional leads and inquiries from target networks and B2B firm listings.
Google LSA Lead Calls
Match caller IDs, stream recordings, and attribute sources directly to client matters.
| Lead | Phone | Status | Received | Duration |
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Referral Partner Finder
Discover local funeral homes, wealth advisors, CPA firms, and trust managers to grow your referral network.
Start Your Search
Select a partner type and target region on the left, then click Find Partners.
Scanning regional registries and intelligence feeds...
Discovered Partners
Direct Enrichment Lookup
Uncover deep insights on prospects, companies, and market opportunities.
Company Name
domain.com
Company description goes here...
1,000 - 5,000 employees
2005
$500M+
Based on recent funding and hiring patterns.
Drafting personalized outreach message...
92% Reliable (Verified via Apollo)
Reports
Generate, schedule, and share insights across matters, billing, and performance.
Case & Matter Insights
Track workload, timelines, and outcomes.Active Matter Overview
Stage distribution, deadlines at risk, and top blockers.
Case Duration & Aging
Median time to close by matter type and attorney.
Disposition & Result Rate
Closed matters by outcome, fee type, and referral source.
Financial & Billing
Revenue, collections, and profitability.Accounts Receivable Aging
Current, 30/60/90+ days outstanding and top payers.
Realization & Margin
Fee vs. cost by matter, phase, and timekeeper.
Trust Account Activity
Deposits, disbursements, and compliance checks.
Time & Productivity
Timekeeper utilization and capacity.Billable Hours & Targets
Actual vs. target by attorney, week, and matter.
Workload & Allocation
Open tasks, staffing ratios, and time to assign.
Time & Fee Adjustments
Write-downs, write-offs, and reason analysis.
Client & Intake
Pipeline performance and client satisfaction.Lead to Matter Conversion
Conversion rate by source, campaign, and intake team.
Client Experience Score
Survey results, response times, and review trends.
Referral Partner Activity
Top partners, conversion rates, and fee splits.
Report Builder
Mix fields, filters, and visualizations to craft a custom report.
Data Sources
Filters
Layout
Visuals
Delivery
Approval Inbox
Review client and prospect communications before anything leaves the firm.
User & Permissions
Manage access, roles, and security policies across the firm.
Workflow List
Manage inbound automation triggers and webhook workflows.
Workflow Settings
Configure how this workflow runs, including its default options and behavior.
Contact
Allows a Contact to re-enter once it has left this workflow.
Runs separate executions per Opportunity.
Ends workflow for a Contact if they respond to a message.
Communication
Restrict actions from being sent outside your window.
Mark workflow conversations as read.
Settings
Configure access keys and environment preferences.
Identity & Security
Manage your avatar and local security keys.
Subscription & Billing
Manage your SaaS subscription, plan details, and metered billing invoices.
Local Preferences
Configure local environment feature flags.
| Name | Role | Status | Actions |
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Subscribers & Accounts
Platform administration portal. Monitor active accounts, databases, and LLM consumption.
Firms Directory
| Firm Name | Stripe Sub ID | Plan Tier | Status | Users | Matters | Heirlo Calls | Heirlo Tokens | Actions |
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Google Local Services Ads (LSA) Connection
Link your firm's locations to stream lead call recordings and attribute client cases.
Recommended OAuth Setup
Connecting through Google Sign-In lets Heirlo automatically read your verified office locations and safely stream call recordings.
1. Authorize Application
Grant secure permission to read your Google Ads LSA reports.
2. Scan Manager & Import Locations
Enter your Google Ads Manager Account ID (MCC) to pull child location accounts automatically.
Active Locations
Advanced: Direct Account Linking
Directly associate a location's Google Ads/LSA account number if you do not use a manager MCC profile.
Connect Google Service
Link your Google account to sync metrics, clicks, and conversion data.
Active Connections
Secure Google Sign-In
Link your Google account to automatically scan and link verified properties and ad channels securely.
1. Authorize Google Connection
Grant secure permission to read reports and statistics.
2. Auto-Discovered Accounts / Profiles
Direct Manual Link
Manually associate your account credentials if you do not want to use auto-discovery.
Quick Intake
Edit Intake Profile
Edit Case Description
Subscription Suspended
Your firm's access has been temporarily suspended due to a payment issue or expired trial. Please update your billing details to restore access.
Quick Intake Saved
The new prospect has been created successfully.
New Intake
Intake Metric
Add note
New event
Event details
Delete task
Are you sure you want to delete this task? This cannot be undone.
Edit tags
Assign owner
New task
Add Heir or Beneficiary
Add Known Debt or Creditor
Record Decision or Data
Add Asset Information
Add lead
New matter
Matter
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New contact
Activity
New invoice
Invoice details
Collect payment
Billing detail
Create payment link
Payment link details
Promote intake
Convert this intake into a client and create a new matter.
This action logs an audit note and updates the intake status.
Client Retained
This client has been marked as Retained!
Would you like to convert this lead and continue working on the client in the Estate / Matter setting?
For probate, the intake person remains the client. Add the deceased person for the estate record.
Upload document
Document
New document request
New template
Link account
Account details
Payment details
Trust entry
Qualify & Conflict Check
Running check…
Draft Engagement
Building draft…
Timeline Entry
Details
Profile
New Estate Intake
1. Decedent Baseline
2. Legal Foundation
3. Initial Asset Inventory
Import Prospects
Upload a CSV of prospects. We’ll validate and import in the background. Download template CSV
Import Clients
Connect LSA Accounts
Pull accounts from your agency Google LSA manager and map them to markets.